A new site has launched offering listings for “professional paranormal services”: ParanormalPages.
I did a double-take at the use of “professional” as I always do when this is mentioned with respect to amateurs who use blinky gadgets and get their “training” from TV shows. They have marched steadily into American consciousness and convinced many people with problems that THEY can help them with an entity infestation.
In my research, I noticed the trend for paranormal investigators to refer to their works as “professional” to enhance their credibility and to suggest they were reliable and not going to steal stuff from your house or leave their trash behind. There were also some that called themselves “Professional” because they assumed that their experience meant that they had a higher degree of expertise in contrast to the ghost hunters out for thrills. Paranormal researchers do not have legitimate degrees or qualifications because there are none for such subjects.
This new site lists paranormal groups or individuals by location and by special services, such as “Demonologist”, Educational, Cryptids, Psychics, Tours and Historical, and UFOs. They are perfectly serious and they want you to be, too.
We have a priority of being strictly PROFESSIONAL service listings. With the growth in novelty and entertainment, it is important that people stay serious about the Paranormal.
Unlike previous sites that listed gratis by state, ParanormalPages charge to list your service, from $15 to $45 a year with a $5 set up fee. They offer statistics on clicks and ensure that your group will get exposure and more calls. According to an email I received asking me to sign up, they aim to be the top site for this kind of directory.
We are here to be the fastest growing PROFESSIONAL PARANORMAL DIRECTORY in the United States and we will be, plain and simple. Should you at any reason not see in increase in exposure and business, let us know and we will refund you with no questions asked. 🙂
They will be, plain and simple, through heavily marketing it and adding clickbait content as well as selling ads. Here is their main vehicle for promotion: they are pairing with Destination America television channel for a blog and an on-demand stream, accessible from the website. Destination America has been positioning themselves for several years to go FULL paranormal. The audience is there. They currently have a blog called The Hauntist which features listicles, shallow takes on paranormal tales, and news stories that promote paranormal themes. They will relaunch this year with a new brand identity. Not much is out there about this. I learned it from Jason Colavito’s blog. We can be pretty certain it’s more than a rumor when the ad company puts out a video about their rebranding job.
Destination America, part of the Discovery family, has recently pivoted to become the only network that aims to bridge the gap between true life experiences and the unknown. With its programming now focused on the supernatural and paranormal, the network wanted to align its on-air look with its new direction.
It seems inevitable that they will change their name eventually to fully embrace the dark side.
So, the commodification of the paranormal continues. While paranormal reality TV is going gangbusters in America, along with conspiracy-mongering and an anti-science political tilt, the origin of paranormal reality TV started in the UK. I’d be curious to hear if the Most Haunted spawn are expanding or decreasing.
In the past, as the selection of paranormal TV shows seemed to be on the downturn in number and CERTAINLY in quality, I thought perhaps the public was growing tired of this. Really, how many times can you tune in to see snazzy graphics and selective editing portraying less than impressive “evidence” of Bigfoot NOT found or Ghosts not Hunted? Apparently, I have underestimated the preferences of the American viewing public. We currently do not know if people watch these shows because they are curious about the paranormal, if they think they are accurate representations and truthful, or if they consider them mindless entertainment or downright laughable. It hardly matters why people watch, if they still watch.
With the current crop of paranormal shows and celebs butchering facts and reason as well as history, I thought the trend would be for the current paranormal themes to drift more into outright horror and fantasy. The interpretation of myself and several of my research friends is how clear it is that paranormal investigation was LARPing, not real life. I may be wrong about trends. LARPing is some people’s reality.
This new listing service is poised to reel in those watching Destination America who suddenly need to talk to a medium to deal with the ghost in their house or a demonologist to address that pesky sulfur and sewage smell coming from the basement. I’m reminded of the elitists Skeptics who liked to label people like me Bigfoot Skeptics and say I was wasting my time with this subject area. Those who still thinks it’s silly for me and the few niche skeptical paranormal researchers to hit this “Bigfoot, ghost and UFO” stuff with a hard stick of critical thinking is out of touch. This isn’t going away. In fact, it’s getting bigger. It’s a vital part of American culture. People really believe this stuff.