You (didn’t) WIN: Jackpot scams from the car dealer

I’m usually pretty good at spotting the “small print” on gimmick mailers and promotional contests. The latest one from a local car dealership was well-hidden. I looked and looked. Got out my hand-lens and scanned the tiny print in the margins. Hmm. This one was sneaky.

Mail flyers from car dealers that say you’ve won cash or prizes are bogus ploys to get you to come to the business. This one, from Brenner Pre-Owned in Harrisburg, PA and addressed to “Future Customer”, contained a scratch-off ticket. Some contain “keys” that you bring into the dealer to try for a new car.

Alright, I’ll play. [Put on skeptical spectacles]

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