Playing Pretend Science
In order to be technical, like science, pseudoscientists engage in a method of data gathering that is not haphazard or lazy. Intricate collection and analysis is often a part of pseudoscientific activity. They may produce enormous bodies of work. Commitment to a cause can prompt “energetic intellectual effort” . The motives and ‘sciencey’ feel of the whole endeavor wins over those nonscientists who can’t recognize that it simply fails to meet scientific standards. Yet, for all the diligent work, the accumulated evidence can still amount to nothing of substance.
The public is happy to admire science as long as they don’t have to understand it deeply. Sham inquiry plays to the admiration of science by the public. A lack of familiarity with how science is supposed to work is a major reason why the public has trouble recognizing counterfeit science. Add an ‘-ology’ to the end of whatever you study and it acts like a toupee of credibility – to hide the lack of substance. The public is vulnerable to pseudoscience that resembles real inquiry and genuine knowledge.
The following are three examples of current pseudosciences. They all don the accouterments of science without delivering the substance . The field of cryptozoology is the likeliest of the three to hold the interest of real scientists these days because it is associated with the genuine fields of zoology, anthropology and wildlife biology and chock-full of amateur scientists. Ghost hunting is predominantly nonscientists who enjoy using technology and the new view that it gives them on the world. Creationism is an entirely different beast grown completely from religious ideology and dressed in a cheap and transparent scientific costume. This sham does not even fool courts of law, but it continues to exert tremendous ideological force on the public.
 Haack, S. (1995). “Concern for Truth and Why it Matters”. The Flight from Science and Reason (1996). P. R. Gross, N. Levitt, M.W. Lewis, New York Academy of Sciences, p. 58.
 Bunge, M. (1995).“In Praise of Tolerance To Charlatanism in Academia”. The Flight from Science and Reason (1996). P. R. Gross, N. Levitt, M.W. Lewis, New York Academy of Sciences, p. 104.